| Name : R-ELMSO
| |
| Version : 1.0.1
| Vendor : obs://build_opensuse_org/devel:languages:R
|
| Release : lp156.2.1
| Date : 2024-06-24 13:57:44
|
| Group : Development/Libraries/Other
| Source RPM : R-ELMSO-1.0.1-lp156.2.1.src.rpm
|
| Size : 0.03 MB
| |
| Packager : https://www_suse_com/
| |
| Summary : Implementation of the Efficient Large-Scale Online Display Advertising Algorithm
|
Description :
An implementation of the algorithm described in \"Efficient Large- Scale
Internet Media Selection Optimization for Online Display Advertising\"
by Paulson, Luo, and James (Journal of Marketing Research 2018; see URL
below for journal text/citation and
< http://faculty.marshall.usc.edu/gareth-james/Research/ELMSO.pdf> for a
full-text version of the paper). The algorithm here is designed to
allocate budget across a set of online advertising opportunities using
a coordinate-descent approach, but it can be used in any
resource-allocation problem with a matrix of visitation (in the case of
the paper, website page- views) and channels (in the paper, websites).
The package contains allocation functions both in the presence of
bidding, when allocation is dependent on channel-specific cost curves,
and when advertising costs are fixed at each channel.
|
RPM found in directory: /packages/linux-pbone/ftp5.gwdg.de/pub/opensuse/repositories/devel:/languages:/R:/autoCRAN/15.6/x86_64 |
